We have written this privacy statement (version 06/30/2022-312057131) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller – and the processors (e.g. providers) commissioned by us – process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short, we inform you comprehensively about data we process about you.
Privacy statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it is conducive to transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. In this way, we inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by providing the most concise, unclear and legalistic explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is one or two pieces of information that you did not yet know.
If you still have questions, we would like to ask you to contact the responsible party named below or in the imprint, to follow the links provided and to look at further information on third-party sites. Our contact details can of course also be found in the imprint.
This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person’s name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:
In short, the data protection declaration applies to all areas in which personal data is processed in the company via the aforementioned channels in a structured manner. If we enter into legal relationships with you outside of these channels, we will inform you separately where appropriate.
In the following privacy statement, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016, which you can of course read online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.
We only process your data if at least one of the following conditions applies:
Other conditions, such as the performance of recordings in the public interest and the exercise of official authority as well as the protection of vital interests, do not usually arise for us. If such a legal basis should be relevant, it will be indicated at the appropriate place.
In addition to the EU Regulation, national laws also apply:
If other regional or national laws apply, we will inform you about them in the following sections.
If you have any questions regarding data protection or the processing of personal data, please find below the contact details of the responsible person:
Deniz Doru aka Deniz Dean
Gollierstraße 50a
80339 Munich, Germany
E-mail: mail@denizdean.com
Phone: +49 171 370 73 75
Imprint: https://www.denizdean.com/impressum/
It is a general criterion that we only store personal data for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for processing the data no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.
Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.
We will inform you about the specific duration of the respective data processing below, provided we have further information on this.
Pursuant to Articles 13, 14 of the GDPR, we inform you about the following rights you have in order to ensure fair and transparent processing of data:
In short, you have rights – do not hesitate to contact the controller listed above at our office! If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection commissioner for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:
To protect personal data, we have implemented both technical and organisational measures. Where possible, we encrypt or pseudonymise personal data. In this way, we make it as difficult as possible, within the scope of our possibilities, for third parties to infer personal information from our data.
Article 25 of the GDPR refers to “data protection through technical design and through data protection-friendly default settings” and thus means that both software (e.g. forms) and hardware (e.g. access to the server room) are always designed with security in mind and that appropriate measures are taken. In the following, we will go into more detail on concrete measures, if necessary.
TLS encryption with https
TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transmit data tap-proof on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured – no one can “listen in”.
In this way, we have introduced an additional layer of security and fulfil data protection by design of technology (Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognise the use of this data transmission protection by the small lock symbol

at the top left of the browser, to the left of the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend a Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.
Communication summary
👥 Data subjects: anyone who communicates with us by phone, email or online form.
📓 Data processed: e.g. telephone number, name, email address, form data entered. You can find more details on this in the respective contact type used.
🤝 Purpose: processing of communication with customers, business partners, etc.
📅 Storage period: Duration of the business case and legal requirements.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. b DSGVO (contract), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
When you contact us and communicate by telephone, e-mail or online form, personal data may be processed.
The data is processed for the handling and processing of your question and the related business transaction. The data is stored for as long as it is required by law.
Persons concerned
All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.
Telephone
When you call us, the call data is stored pseudonymously on the respective end device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to enquiries. The data is deleted as soon as the business case has been closed and legal requirements permit.
E-mail
If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,…) and data is stored on the e-mail server. The data is deleted as soon as the business transaction has been completed and legal requirements permit.
Online forms
If you communicate with us using online forms, data is stored on our web server and may be forwarded to an e-mail address of ours. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.
Legal basis
The processing of data is based on the following legal grounds:
Cookies summary
👥 Data subjects: visitors to the website.
🤝 Purpose: depending on the cookie in question. More details can be found below or from the manufacturer of the software that sets the cookie.
📓 Data processed: Depending on the cookie used. More details can be found below or from the manufacturer of the software that sets the cookie.
📅 Storage period: depends on the respective cookie, can vary from hours to years.
Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests).
What are cookies?
Our website uses HTTP cookies to store user-specific data.
In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you browse the internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies. One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other uses. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser such as Chrome and the web server. Here, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programmes and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information on your PC.
For example, cookie data may look like this:
Name: _ga Value: GA1.2.1326744211.152312057131-9 Purpose: to distinguish website visitors Expiration date: after 2 years.
A browser should be able to support these minimum sizes:
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly discuss the different types of HTTP cookies.
We can distinguish between 4 types of cookies:
Essential cookies These
cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping basket, then continues surfing on other pages and only later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window.
Purposeful cookies
These cookies collect information about user behaviour and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behaviour of the website with different browsers.
Target-oriented cookies
These cookies provide a better user experience. For example, locations entered, font sizes or form data are saved.
Advertising cookies
These cookies are also called targeting cookies. They are used to provide the user with individually adapted advertising. This can be very practical, but also very annoying.
Usually, when you visit a website for the first time, you are asked which of these types of cookies you would like to allow. And of course, this decision is also stored in a cookie.
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.
Purpose of processing via cookies
The purpose ultimately depends on the cookie in question. More details can be found below or from the manufacturer of the software that sets the cookie.
What data is processed?
Cookies are small helpers for many different tasks. Unfortunately, it is not possible to generalise about what data is stored in cookies, but we will inform you about the data processed or stored in the following privacy policy.
Storage duration of cookies
The storage period depends on the respective cookie and is specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.
You can also influence the storage period yourself. You can delete all cookies manually at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.
Right of objection – how can I delete cookies?
You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.
If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, activate and manage cookies in Chrome.
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best way is to search for the instructions in Google with the search term “Delete Cookies Chrome” or “Deactivate Cookies Chrome” in the case of a Chrome browser.
Legal basis
The so-called “Cookie Guidelines” have been in place since 2009. These state that the storage of cookies requires your consent (Article 6 para. 1 lit. a DSGVO). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in § 96 para. 3 of the Telecommunications Act (TKG). In Germany, the Cookie Directive has not been implemented as national law. Instead, this directive was largely implemented in § 15 para.3 of the Telemedia Act (TMG).
For cookies that are absolutely necessary, even if there is no consent, there are legitimate interests (Article 6 para. 1 lit. f DSGVO), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this purpose certain cookies are often absolutely necessary.
Where cookies are used that are not strictly necessary, this is only done with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.
In the following sections, you will be informed in more detail about the use of cookies, insofar as the software used uses cookies.
Web hosting summary
👥 Parties concerned: visitors to the website
🤝 Purpose: professional hosting of the website and safeguarding its operation
📓 Data processed: IP address, time of website visit, browser used and other data. More details on this can be found below or with the respective web hosting provider used.
📅 Storage period: depends on the respective provider, but usually 2 weeks.
Legal basis: Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).
What is web hosting?
When you visit websites nowadays, certain information – including personal data – is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, by the way, we mean the totality of all web pages on a domain, i.e. everything from the home page (homepage) to the very last sub-page (like this one). By domain, we mean, for example, example.de or sampleexample.com.
If you want to view a website on a computer, tablet or smartphone, you use a programme called a web browser to do so. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We call them browsers or web browsers for short.
To display the website, the browser must connect to another computer where the website’s code is stored: the web server. Running a web server is a complicated and time-consuming task, which is why it is usually done by professional providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of technical terms, but please stay tuned, it gets better!
When the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, on the other hand, the web server also has to store data for a while to ensure proper operation.
A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the internet and the hosting provider.
Why do we process personal data?
The purposes of data processing are:
What data is processed?
Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically saves data such as
How long is data stored?
As a rule, the above data is stored for a fortnight and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed by the authorities in the event of unlawful behaviour.
In short, your visit is logged by our provider (the company that runs our website on special computers (servers)), but we do not pass on your data without your consent!
Legal basis
The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 para. 1 lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company on the internet in a secure and user-friendly way and to be able to pursue attacks and claims from this if necessary.
Between us and the hosting provider there is usually a contract on commissioned processing in accordance with Art. 28 f. DSGVO, which ensures compliance with data protection and guarantees data security.
Website Hosted by:
STRATO AG
Otto-Ostrowski-Straße 7
10249 Berlin
Email: datenschutz@strato.de
Web Analytics Privacy Policy Summary
👥 Data subject: Visitors to the website.
🤝 Purpose: Evaluation of visitor information to optimise the web offer.
📓 Data processed: Access statistics containing data such as access locations, device data, access duration and time, navigation behaviour, click behaviour and IP addresses. More details can be found in the respective web analytics tool used.
📅 Storage duration: depending on the web analytics tool used.
Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
What is Web Analytics?
We use software on our website to evaluate the behaviour of website visitors, known as web analytics for short. This involves collecting data that the respective analytic tool provider (also called tracking tool) stores, manages and processes. With the help of the data, analyses of user behaviour on our website are created and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or contents are best received by our visitors. For this purpose, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as for other analytics procedures, user profiles can also be created and the data stored in cookies.
Why do we use web analytics?
We have a clear goal with our website: we want to deliver the best web offer on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand, and on the other hand we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behaviour of our website visitors and then improve our website accordingly for you and for us. For example, we can see how old our visitors are on average, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimise the website and thus best adapt it to your needs, interests and wishes.
What data is processed?
Exactly what data is stored depends, of course, on the analysis tools used. But as a rule, for example, what content you view on our website, which buttons or links you click on, when you call up a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use are stored. If you agreed that location data may also be collected, these may also be processed by the web analysis tool provider.
In addition, your IP address is also stored. According to the General Data Protection Regulation (DSGVO), IP addresses are personal data. However, your IP address is usually stored pseudonymised (i.e. in an unrecognisable and shortened form). For the purpose of testing, web analysis and web optimisation, no direct data, such as your name, age, address or e-mail address, is stored as a matter of principle. All this data, if collected, is stored pseudonymously. This means that you cannot be identified as a person.
The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.
How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again, other cookies can store data for several years.
Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is strictly necessary to provide our services and products. If, as in the case of accounting for example, it is required by law, this storage period may be exceeded.
Right to object
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
Legal basis
The use of web analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.
In addition to consent, there is a legitimate interest on our part in analysing the behaviour of website visitors and thus improving our offer technically and economically. With the help of web analytics, we detect website errors, can identify attacks and improve economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tools if you have given your consent.
Since web analytics tools use cookies, we also recommend that you read our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection statements of the respective tools.
Information on specific web analytics tools – if available – can be found in the following sections.
Google Analytics Privacy Policy Summary
👥 Data subject: Visitors to the website.
🤝 Purpose: Evaluation of visitor information to optimise the web offer.
📓 Data processed: Access statistics containing data such as locations of accesses, device data, access duration and time, navigation behaviour, click behaviour and IP addresses. More details can be found further down in this privacy policy.
📅 Storage duration: depending on the properties used.
Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
What is Google Analytics?
On our website, we use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us to better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.
Google Analytics is a tracking tool that is used to analyse the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behaviour. These reports may include, but are not limited to:
Why do we use Google
Analytics on our website?
Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our site so that it is found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We thus know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.
What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognises you as a new user. The next time you visit our site, you will be recognised as a “returning” user. All collected data is stored together with this user ID. This is what makes it possible to evaluate pseudonymous user profiles in the first place.
In order to be able to analyse our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is standard. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different periods of time.
Tags such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google Account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorise it. Exceptions may occur if required by law.
The following cookies are used by Google Analytics:
Name: _ga Value: 2.1326744211.152312057131-5 Purpose: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish website visitors.
Expiry date: after 2 years
Name: _gid Value: 2.1687193234.152312057131-1 Purpose: The cookie is also used to distinguish website visitors Expiry date: after 24 hours
Name: _gat_gtag_UA_<property-id> Value: 1 Purpose: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiry date: after 1 minute
Name: AMP_TOKEN Value: not specified Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request or an error.
Expiry date: after 30 seconds up to one year
Name: __utma Value: 1564498958.1564498958.1564498958.1 Purpose: This cookie is used to track your behaviour on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years
Name: __utmt Value: 1 Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiry date: after 10 minutes
Name: __utmb Value: 3.10.1564498958 Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiry date: after 30 minutes
Name: __utmc Value: 167421564 Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiry date: After you close the browser.
Name: __utmz Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/ Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiry date: after 6 months
Name: __utmv Value: not specified Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiry date: after 2 years
Note: This list cannot claim to be exhaustive, as Google also changes the choice of its cookies from time to time.
Here we show you an overview of the most important data collected by Google Analytics:
Heatmaps: Google creates so-called heatmaps. Heatmaps allow us to see exactly those areas that you click on. This gives us information about where you are “travelling” on our site.
Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate: A bounce is when you view only one page on our website and then leave our website again.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in abbreviated form so that no clear attribution is possible.
Location: The IP address can be used to determine the country and your approximate location. This process is also known as IP location determination.
Technical information: Technical information includes your browser type, internet service provider or screen resolution.
Source of origin: Google Analytics and we are of course also interested in which website or which advertisements you came to our site from.
Other data include contact details, any ratings, the playing of media (e.g. if you play a video via our site), the sharing of content via social media or the addition to your favourites. This list does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.
How long and where is the data stored?
Google has its servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can find out exactly where Google’s data centres are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de.
Your data is distributed on different physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. In each Google data centre, there are corresponding emergency programmes for your data. If, for example, the hardware at Google fails or natural disasters paralyse servers, the risk of a service interruption at Google still remains low.
The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is fixed at 14 months. For other so-called event data, we have the option to choose a retention period of 2 months or 14 months.
For Universal Analytics properties, the default retention period for your user data is 26 months. Your user data will then be deleted. However, we have the option to choose the retention period of user data ourselves. There are five options available to us for this:
In addition, there is also the option that data is only deleted when you no longer visit our website within the period we have chosen. In this case, the retention period is reset each time you visit our website again within the set period.
Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.
How can I delete my data or prevent data storage?
Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates the collection of data by Google Analytics.
If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the respective instructions for the most popular browsers under the section “Cookies”.
Legal basis
The use of Google Analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur in the collection by web analytics tools.
In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our offer technically and economically. With the help of Google Analytics, we recognise website errors, can identify attacks and improve economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Analytics if you have given your consent.
Google also processes your data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of the data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Analytics, can be found at https://business.safety.google/adsprocessorterms/.
We hope we have been able to provide you with the most important information about Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.
Google Analytics Demographic and Interest Reports
We have enabled advertising reporting features in Google Analytics. The demographic and interest reports contain information on age, gender and interests. This allows us to get a better picture of our users without being able to attribute this data to individual people. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can stop the use of the activities and information of your Google account under “Advertising settings” at https://adssettings.google.com/authenticated via a checkbox.
Google Analytics in consent mode
Depending on your consent, personal data from you will be processed by Google Analytics in the so-called consent mode (or “Consent Mode”). You can choose whether you agree to Google Analytics cookies or not. In doing so, you also choose which data Google Analytics may process from you. This data is mainly used to measure user behaviour on the website, to serve targeted advertising and to provide us with web analytics reports. As a rule, you consent to data processing by Google via a cookie consent tool. If you do not consent to data processing, only aggregated data will be collected and processed. This means that data cannot be assigned to individual users and therefore no user profile of you is created. You can also only consent to statistical measurement. No personal data is processed and therefore not used for advertising or advertising success.
Google Analytics IP anonymisation
We have implemented Google Analytics IP address anonymisation on this website. This function was developed by Google to enable this website to comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymisation or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.
More information on IP anonymisation can be found at https://support.google.com/analytics/answer/2763052?hl=de.
Google Optimize privacy policy
We use Google Optimize, a website optimisation tool, on our website. The service provider is the American company Google Inc. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.
Google also processes your data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of the data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Optimize, can be found at https://business.safety.google/adsprocessorterms/.
You can find out more about the data processed through the use of Google Optimize in the Privacy Policy at https://policies.google.com/privacy?hl=en-US.
Google Remarketing Privacy Policy
We also use Google Remarketing, an advertising analysis tool, for our website. The service provider is the American company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
Google also processes your data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of the data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The data processing terms for Google advertising products (Google Ads Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google Remarketing, can be found at https://business.safety.google/adscontrollerterms/.
You can find out more about the data processed through the use of Google Remarketing in the Privacy Policy at https://policies.google.com/privacy?hl=de.
TikTok Pixel Privacy Policy
We use TikTok Pixel, a conversion tracking tool for advertisers, on our website. The service provider is the Chinese company TikTok. The company responsible for the European region is TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland).
TikTok also processes your data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may entail various risks for the lawfulness and security of the data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or a data transfer there, TikTok uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, TikTok undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find out more about the standard contractual clauses and the data processed through the use of TikTok Pixel in the Privacy Policy at https://www.tiktok.com/legal/privacy-policy-eea?lang=de and https://ads.tiktok.com/i18n/official/policy/controller-to-controller respectively.
Email marketing summary
👥 Data subjects: newsletter subscribers
🤝 Purpose: Direct marketing by e-mail, notification of system-relevant events.
📓 Data processed: Data entered during registration but at least the e-mail address. More details can be found in the respective email marketing tool used.
📅 Storage period: Duration of the existence of the subscription.
Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
What is email marketing?
In order to keep you up to date, we also use the option of e-mail marketing. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. E-mail marketing is a sub-area of online marketing. It involves sending news or general information about a company, products or services by e-mail to a specific group of people who are interested in them.
If you want to take part in our e-mail marketing (usually via newsletter), you usually just have to register with your e-mail address. To do this, you fill out an online form and send it off. However, it may also happen that we ask you for your title and name so that we can write to you personally.
In principle, subscribing to newsletters works with the help of the so-called “double opt-in procedure”. After you have registered for our newsletter on our website, you will receive an e-mail confirming your newsletter registration. This ensures that the e-mail address belongs to you and that no one has registered with a third-party e-mail address. We or a notification tool we use logs each individual subscription. This is necessary so that we can prove that the registration process is legally correct. As a rule, the time of registration, the time of the registration confirmation and your IP address are saved. In addition, it is also logged when you make changes to your stored data.
Why do we use email marketing?
Of course, we want to stay in touch with you and always present you with the most important news about our company. To do this, we use, among other things, email marketing – often just referred to as “newsletters” – as an essential part of our online marketing. Provided you agree to this or it is legally permitted, we will send you newsletters, system e-mails or other notifications by e-mail. When we use the term “newsletter” in the following text, we mainly mean regularly sent e-mails. Of course, we do not want to annoy you in any way with our newsletters. That is why we really always try to offer only relevant and interesting content. For example, you can learn more about our company, our services or products. Since we are always improving our offers, you will always find out through our newsletter when there is news or when we are offering special, lucrative promotions. If we use a service provider who offers a professional mailing tool for our email marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to get closer to our business goals.
What data is processed?
When you become a subscriber to our newsletter via our website, you confirm by e-mail that you are a member of an e-mail list. In addition to your IP address and e-mail address, your title, name, address and telephone number may also be stored. However, only if you agree to this data storage. The data marked as such are necessary so that you can participate in the service offered. Providing this information is voluntary, but failure to provide it will result in you not being able to use the service. In addition, information about your device or your preferred content on our website may be stored. You can find out more about the storage of data when you visit a website in the section “Automatic data storage”. We record your declaration of consent so that we can always prove that it complies with our laws.
Duration of data processing
If you unsubscribe your email address from our email/newsletter distribution list, we may store your address for up to three years based on our legitimate interests so that we can still prove your consent at the time. We may only process this data if we need to defend ourselves against any claims.
However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to the consent, we reserve the right to store your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course keep your e-mail address.
Right of objection
You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. In most cases, you will find a link to cancel your newsletter subscription directly at the end of each email. If you really can’t find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately.
Legal basis
The sending of our newsletter is based on your consent (Article 6 para. 1 lit. a DSGVO). This means that we may only send you a newsletter if you have actively registered for it beforehand. If applicable, we may also send you advertising messages on the basis of Section 7 (3) of the German Unfair Competition Act (UWG), provided you have become our customer and have not objected to the use of your email address for direct advertising.
Information on special email marketing services and how they process personal data – if available – can be found in the following sections.
Messenger & Communication Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Contact requests and general communication between us and you.
📓 Data processed: Data such as name, address, email address, telephone number, general content data, IP address if applicable.
You can find more details on this in the respective tools used.
📅 Storage period: depending on the messenger & communication functions used.
Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests), Art. 6 para. 1 p. 1 lit. b. DSGVO (contractual or pre-contractual obligations).
What are messenger & communication functions?
We offer various options on our website (such as messenger and chat functions, online or contact forms, e-mail, telephone) to communicate with us. In doing so, your data is also processed and stored as far as it is necessary to answer your enquiry and our subsequent measures.
In addition to traditional means of communication such as e-mail, contact forms or telephone, we also use chats or messengers. The most commonly used messenger function at present is WhatsApp, but there are of course many different providers offering messenger functions specifically for websites. If content is encrypted end-to-end, this is indicated in the individual data protection texts or in the privacy policy of the respective provider. End-to-end encryption means nothing other than that the content of a message itself is not visible to the provider. However, information about your device, location settings and other technical data can still be processed and stored.
Why do we use messenger & communication features?
Communication options with you are of great importance to us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Well-functioning communication is an important part of our service. With the practical messenger & communication functions, you can always choose the ones you prefer. In exceptional cases, however, we may not be able to answer certain questions via chat or messenger. This is the case, for example, when it comes to internal contractual matters. In this case, we recommend other means of communication such as e-mail or telephone.
As a rule, we assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 of the GDPR. Where this is the case, we point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is reproduced below for the platform concerned.
Please note that when using our built-in elements, data of you may also be processed outside the European Union, as many providers, for example Facebook Messenger or WhatsApp are American companies. This may make it less easy for you to claim or enforce your rights in relation to your personal data.
What data is processed?
Exactly what data is stored and processed depends on the respective provider of the messenger & communication functions. Basically, it is data such as name, address, telephone number, email address and content data such as all the information you enter in a contact form. In most cases, information about your device and IP address is also stored. Data collected via a messenger & communication function is also stored on the providers’ servers.
If you want to know exactly what data is stored and processed by the respective providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company.
How long is data stored?
How long data is processed and stored depends primarily on the tools we use. You can find out more about the data processing of the individual tools below. The privacy statements of the providers usually state exactly which data is stored and processed and for how long. In principle, personal data is only processed for as long as it is necessary for the provision of our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but it can also remain stored for several years. You should therefore look at each individual cookie in detail if you want to know more about data storage. In most cases, you will also find informative information about the individual cookies in the data protection declarations of the individual providers.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. For more information, please refer to the consent section.
As cookies may be used in messenger & communication functions, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Legal basis
If you have consented that data from you can be processed and stored through integrated messenger & communication functions, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). We process your enquiry and manage your data in the context of contractual or pre-contractual relationships in order to fulfil our pre-contractual and contractual obligations or to answer enquiries. The basis for this is Art. 6 para. 1 p. 1 lit. b. DSGVO. In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners if consent has been given.
Drift Privacy Policy
We use the chat solution Drift for our website. The service provider is the American company Drift.com, Inc, 222 Berkeley Street, Suite 600, Boston, MA 02116, USA. Lionheart Squared Ltd (2 Pembroke House Upper Pembroke St 28-32, Dublin DO2 EK84 Ireland) is responsible for the European region.
Drift also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may entail various risks for the lawfulness and security of the data processing.
Drift uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Drift undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
More information on the standard contractual clauses at Drift can be found at https://www.drift.com/gdpr/.
You can find out more about the data processed through the use of Drift in the Privacy Policy at https://www.drift.com/privacy-policy/.
WhatsApp Privacy Policy
We use the instant messaging service WhatsApp on our website. The service provider is the American company WhatsApp Inc. a subsidiary of Meta Platforms Inc. WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland is responsible for the European region.
WhatsApp also processes your data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the lawfulness and security of the data processing.
WhatsApp uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, WhatsApp undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find information on WhatsApp data transfers that comply with the standard contractual clauses at https://www.whatsapp.com/legal/business-data-transfer-addendum-20210927.
You can find out more about the data processed through the use of WhatsApp in the Privacy Policy at https://www.whatsapp.com/privacy.
Chatbots Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Contact requests and general communication between us and you.
📓 Data processed: Data such as name, address, email address, telephone number, general content data, IP address if applicable.
You can find more details on this in the respective tools used.
📅 Storage period: depending on the chatbots & chat functions used.
Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests), Art. 6 para. 1 p. 1 lit. b. DSGVO (contractual or pre-contractual obligations).
What are chatbots?
You can also communicate with us via chatbots or similar chat functions. A chat offers the possibility to write or speak to each other with only a very small time delay. A chatbot is software that attempts to answer your question and, if necessary, informs you of news. By using these means of communication, personal data of you may also be processed and stored.
Why do we use chatbots?
Communication options with you are important to us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Well-functioning communication is an important part of our service. Chatbots have the great advantage that we can answer frequently asked questions automatically with the help of this software. This saves us time and you still receive detailed and helpful answers. If the chatbot is unable to help, you can of course also contact us personally at any time.
Please note that when using our built-in elements, data from you may also be processed outside the European Union, as many providers are American companies. As a result, you may no longer be able to claim or enforce your rights with regard to your personal data as easily.
What data is processed?
It may happen that you also use the chat services on other websites/platforms. In this case, your user ID will also be stored on the servers of this website. We may also be informed about which user has used the chat at what time. The content is also stored. Exactly what data is stored depends on the service in question. As a rule, however, it is contact data such as e-mail address or telephone number, IP address and various usage data.
If you have given your consent for the chat function to be used, this consent is also stored or logged, along with any registration. We do this so that we can prove registration or consent if this is required by law.
The provider of a chat platform can also find out when you chat and also receives technical information about the device you are using. Exactly what information is stored and processed also depends on your PC settings. In many cases, data about your approximate location can be collected. This is done on the one hand to optimise the chat services and on the other hand to ensure more security. Furthermore, the information can also be used to set personalised advertising and marketing measures.
If you have consented to a chatbot sending you messages, you can of course deactivate this activation at any time. The chatbot also serves as a help here and shows you how you can unsubscribe from this function. All your data in this regard will then be deleted from the list of recipients.
We use the above-mentioned data to be able to address you personally via the chat, to answer your questions and enquiries or to send you possible content. It also enables us to improve our chat services in general.
How long is data stored?
How long data is processed and stored depends primarily on the tools we use. You can find out more about the data processing of the individual tools below. The privacy statements of the providers usually state exactly what data is stored and processed and for how long. In principle, personal data is only processed for as long as it is necessary for the provision of our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but it can also remain stored for several years. You should therefore look at each individual cookie in detail if you want to know more about data storage. In most cases, you will also find informative information about the individual cookies in the data protection declarations of the individual providers.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
Since chat services may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Legal basis
We ask for your permission via a pop-up window to process data from you within the framework of the chat services. If you consent, this consent also serves as the legal basis (Art. 6 para. 1 lit. a DSGVO) for data processing. In addition, we process your enquiries and manage your data in the context of contractual or pre-contractual relationships in order to fulfil our pre-contractual and contractual obligations or to answer enquiries. The basis for this is Art. 6 para. 1 p. 1 lit. b. DSGVO. In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent.
Social media privacy policy summary
👥 Data subject: Visitors to the website
🤝 Purpose: Presentation and optimisation of our service, contact with visitors, interested parties, etc., advertising.
📓 Data processed: Data such as telephone numbers, email addresses, contact details, data on user behaviour, information on your device and your IP address.
You can find more details on this with the social media tool used in each case.
📅 Storage duration: depending on the social media platforms used.
Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
What is social media?
In addition to our website, we are also active on various social media platforms. In this context, user data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, when you click on a so-called social button on our website and are directly redirected to our social media presence. So-called social media are websites and apps through which registered members can produce content, share content openly or in specific groups and network with other members.
Why do we use social media?
For years, social media platforms have been the place where people communicate and connect online. Our social media presences allow us to bring our products and services closer to prospective customers. The social media elements integrated on our website help you to be able to switch to our social media content quickly and without complications.
The data that is stored and processed through your use of a social media channel is primarily for the purpose of conducting web analyses. The aim of these analyses is to be able to develop more precise and personalised marketing and advertising strategies. Depending on your behaviour on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. This also enables the platforms to present you with customised advertisements. Cookies are usually set in your browser for this purpose, which store data on your usage behaviour.
We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 DSGVO. Insofar as this is the case, we point this out separately and work on the basis of an agreement in this regard. The essence of the agreement is then reproduced below for the platform concerned.
Please note that when using the social media platforms or our built-in elements, data may also be processed from you outside the European Union, as many social media channels, for example Facebook or Twitter, are American companies. This may make it less easy for you to claim or enforce your rights in relation to your personal data.
What data is processed?
Exactly what data is stored and processed depends on the provider of the social media platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.
All data collected via a social media platform is also stored on the servers of the providers. This means that only the providers have access to the data and can give you the appropriate information or make changes.
If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company. We also recommend that you contact the provider directly if you have questions about data storage and data processing or if you want to assert corresponding rights.
Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is matched with our own user data is deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period may be exceeded.
Right to object
You also have the right and the option to revoke your consent to the use of cookies or third-party services such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
Since cookies may be used with social media tools, we also recommend that you read our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the privacy statements of the respective tools.
Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, if consent is given, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text on cookies carefully and look at the privacy policy or cookie policy of the respective service provider.
You can find information on specific social media platforms – if available – in the following sections.
eRecht24 Safe Sharing Tool privacy policy
We use the eRecht24 Safe Sharing Tool for our website. This is a plugin to share content from social networks. The service provider is the German company eRecht24 GmbH & Co. KG, Lietzenburger Str. 94, 10719 Berlin, Germany.
You can find out more about the data processed through the use of eRecht24 in the privacy policy at https://www.e-recht24.de/datenschutzerklaerung.html.
Facebook privacy policy summary
👥 Data subject: Visitors to the website
🤝 Purpose: optimisation of our service performance
📓 Data processed: Data such as customer data, user behaviour data, information about your device and your IP address.
You can find more details on this below in the privacy policy.
📅 Storage period: until the data is no longer useful for Facebook’s purposes.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What are Facebook tools?
We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or, for the European region, of the company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer.
If data is collected from you and forwarded via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint obligations have also been set out in a publicly available agreement at https://www.facebook.com/legal/controller_addendum. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you direct the question to us, we are obliged to forward it to Facebook.
In the following, we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.
Among many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we have decided to call them simply Facebook Tools. Among them are:
Through these tools, Facebook extends services and has the ability to obtain information about user activity outside of Facebook.
Why do we use Facebook tools on our website?
We only want to show our services and products to people who are really interested in them. With the help of Facebook ads we can reach exactly these people. However, Facebook needs information about people’s wishes and needs in order to show them suitable ads. Thus, information about user behaviour (and contact data) on our website is made available to the company. As a result, Facebook collects better user data and is able to show interested people the appropriate advertisements about our products or services. The tools therefore enable tailored advertising campaigns on Facebook.
Facebook calls data about your behaviour on our website “event data”. This is also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimise your user experience on our website. For example, social plug-ins allow you to share content on our site directly on Facebook.
What data is stored by Facebook tools?
By using individual Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.
Facebook uses this information to match the data with the data it itself has about you (if you are a Facebook member). Before customer data is sent to Facebook, a process called “hashing” takes place. This means that a data record of any size is transformed into a string of characters. This also serves to encrypt data.
In addition to contact data, “event data” is also transmitted. Event data” refers to the information that we receive about you on our website. For example, which sub-pages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless it has explicit permission or is legally required to do so. “Event data” can also be linked to contact details. This allows Facebook to offer better personalised advertising. After the matching process already mentioned, Facebook deletes the contact data again.
In order to deliver ads in an optimised way, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies will be placed in your browser. We go into more detail about individual Facebook cookies in the descriptions of each Facebook tool. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.
How long and where is the data stored?
Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.
How can I delete my data or prevent data storage?
In accordance with the Basic Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.
A complete deletion of the data only takes place if you delete your Facebook account completely. And this is how deleting your Facebook account works:
The storage of data that Facebook receives via our site takes place, among other things, via cookies (e.g. for social plugins). In your browser, you can deactivate, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow it or not.
Legal basis
If you have consented to your data being processed and stored by integrated Facebook tools, this consent is deemed to be the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view Facebook’s privacy policy or cookie policy.
Facebook also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the lawfulness and security of the data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook data processing terms and conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.
We hope we have brought you closer to the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policy at https://www.facebook.com/about/privacy/update.
Facebook Social Plug-ins Privacy Policy
So-called social plug-ins from the company Meta Platforms Inc. are installed on our website. You can recognise these buttons by the classic Facebook logo, such as the “Like” button (the hand with raised thumb) or by a clear “Facebook Plug-in” marking. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known “Like” and “Share” buttons.
The following social plug-ins are offered by Facebook:
At https://developers.facebook.com/docs/plugins you will find more detailed information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because Facebook can optimise our advertisements through them.
If you have a Facebook account or have visited https://www.facebook.com/ before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the “Like” button).
The information received is deleted or anonymised again within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.
To prevent Facebook from collecting a lot of data during your visit to our website and connecting it with Facebook data, you must log out of Facebook while visiting the website.
If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you are visiting may be transmitted to Facebook. We would like to point out that we do not know the exact content of the data. However, we try to inform you as best as possible about the data processing according to our current state of knowledge. You can also read about how Facebook uses the data in the company’s data policy at https://www.facebook.com/about/privacy/update.
The following cookies are set in your browser as a minimum when you visit a website with social plug-ins from Facebook:
Name: dpr Value: not specified Purpose: This cookie is used to make the social plug-ins on our website work.
Expiry date: after end of session
Name: fr Value: 0jieyh4312057131c2GnlufEJ9..Bde09j…1.0.Bde09j Intended use: This cookie is also needed to make the plug-ins work properly.
Expiry date:: after 3 months
Note: These cookies were set after a test, even if you are not a Facebook member.
If you are logged in to Facebook, you can change your settings for advertisements at https://www.facebook.com/adpreferences/advertisers/ yourself. If you are not a Facebook user, you can basically manage your usage-based online advertising on https://www.youronlinechoices.com/de/praferenzmanagement/?tid=312057131. There you have the option to deactivate or activate providers.
If you want to learn more about Facebook’s data protection, we recommend that you read the company’s own data policies at https://www.facebook.com/policy.php?tip=312057131.
Facebook Fanpage Privacy Policy
We also have a Facebook Fanpage for our website. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.
Facebook also processes your data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the lawfulness and security of the data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook data processing condition, which corresponds to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.
You can find out more about the data processed through the use of Facebook in the Privacy Policy at https://www.facebook.com/about/privacy.
Instagram privacy policy summary
👥 Data subject: visitors to the website
🤝 Purpose: optimisation of our service performance
📓 Data processed: Data such as user behaviour data, information about your device and your IP address.
You can find more details about this below in the privacy policy.
📅 Storage period: until Instagram no longer needs the data for their purposes.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is Instagram?
We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of Facebook’s products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you call up web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.
In the following, we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. As Instagram belongs to Meta Platforms Inc., we obtain our information on the one hand from the Instagram guidelines, but on the other hand also from the Meta data protection guidelines themselves.
Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos on “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don’t want to be active yourself, you can also just follow other interesting users.
Why do we use Instagram on our website?
Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That’s why a varied presentation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalised advertising on Facebook. This way, only people who are really interested in our products or services receive our ads.
Instagram also uses the collected data for measurement and analysis purposes. We get aggregated statistics and thus more insight about your desires and interests. It is important to note that these reports do not identify you personally.
What data is stored by Instagram?
When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram’s servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you have made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.
Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been “hashed” beforehand. Hashing means that a data record is transformed into a character string. This makes it possible to encrypt the contact data. In addition, the above-mentioned “event data” is also transmitted. By “event data” Facebook – and consequently also Instagram – understands data about your user behaviour. It may also happen that contact data is combined with event data. The contact data collected is matched with the data that Instagram already has about you.
The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.
We assume that Instagram processes data in the same way as Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after matching), this data is deleted again or anonymised. Although we have intensively studied Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.
In the following, we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta picture). In our test, we assume that you do not have an Instagram account. Of course, if you are logged into Instagram, significantly more cookies are set in your browser.
These cookies were used in our test:
Name: csrftoken Value: “” Purpose: This cookie is most likely set for security reasons to prevent falsification of requests. However, we were not able to find out more about this.
Expiry date: after one year
Name: mid Value: “” Intended use: Instagram sets this cookie to optimise its own services and offers on and outside of Instagram. The cookie sets a unique user ID.
Expiry date: after the end of the session
Name: fbsr_312057131124024 Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after the end of the session.
Name: rur Value: ATN Intended use: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session.
Name: urlgen Value: “{“194.96.75.33″: 1901}:1iEtYv:Y833k2_UjKvXgYe312057131” Purpose: This cookie is used for Instagram’s marketing purposes.
Expiry date: after the end of the session.
Note: We cannot make any claim to completeness here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.
How long and where is the data stored?
Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. Data is processed in compliance with its own data policy. Your data is distributed on Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.
How can I delete my data or prevent data storage?
Thanks to the Basic Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to delete your data on Instagram completely, you have to delete your Instagram account permanently.
And this is how deleting your Instagram account works:
First open the Instagram app. On your profile page, go down and click on “Help area”. Now you will get to the company’s website. On the website, click on “Manage your account” and then on “Delete your account”.
If you delete your account altogether, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and consequently will not be deleted.
As mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.
You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
Legal basis
If you have consented that data from you can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text on cookies carefully and look at the privacy policy or cookie policy of the respective service provider.
Instagram or Facebook also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or a data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de.
We have tried to provide you with the most important information about data processing by Instagram. You can take a closer look at Instagram’s data policies at https://help.instagram.com/519522125107875.
We also use TikTok, a social media and video channel. The service provider is the Chinese company Beijing Bytedance Technology Ltd. The company responsible for the European region is the Irish company TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland.
TikTok also processes your data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may entail various risks for the lawfulness and security of the data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or a data transfer there, TikTok uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, TikTok undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find out more about the standard contractual clauses and the data processed through the use of TikTok Pixel in the Privacy Policy at https://www.tiktok.com/legal/privacy-policy-eea?lang=de and https://ads.tiktok.com/i18n/official/policy/controller-to-controller respectively.
Twitter privacy policy summary
👥 Data subject: Visitors to the website
🤝 Purpose: optimisation of our service performance
📓 Data processed: Data such as user behaviour data, information about your device and your IP address.
You can find more details about this below in the privacy policy.
📅 Storage period: Twitter deletes collected data from other websites after 30 days at the latest.
Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is Twitter?
We have integrated Twitter functions on our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and a social media platform of the company Twitter Inc, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.
To our knowledge, in the European Economic Area and Switzerland, no personal data or data relating to your web activities are transmitted to Twitter by the mere inclusion of the Twitter function. Only when you interact with the Twitter functions, such as clicking on a button, can data be sent to Twitter, stored and processed there. We have no influence on this data processing and bear no responsibility for it. Within the framework of this privacy policy, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can largely protect yourself from the data transfer.
For some, Twitter is a news service, for others a social media platform and still others speak of a microblogging service. All these terms have their justification and mean more or less the same thing.
Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called “tweets”. Unlike Facebook, for example, the service does not focus on expanding a network for “friends”, but wants to be understood as a worldwide and open news platform. With Twitter, you can also have an anonymous account and tweets can be deleted by the company on the one hand and by the users themselves on the other.
Why do we use Twitter on our website?
Like many other websites and companies, we try to offer our services and communicate with our customers through different channels. Twitter in particular has grown on us as a useful “little” news service. Time and again we tweet or retweet exciting, funny or interesting content. We realise that you can’t follow every channel separately. After all, you also have something else to do. That’s why we have also integrated Twitter functions on our website. You can follow our Twitter activity “on the spot” or follow a direct link to our Twitter page. Through this integration, we want to strengthen our service and the user-friendliness of our website.
What data is stored by Twitter?
On some of our sub-pages you will find built-in Twitter functions. When you interact with the Twitter content, such as clicking on a button, Twitter may collect and store data. This is the case even if you do not have a Twitter account yourself. Twitter calls this data “log data”. This includes demographic data, browser cookie IDs, your smartphone ID, hashed email addresses, and information about which pages you have visited on Twitter and what actions you have taken. Twitter naturally stores more data if you have a Twitter account and are logged in. Mostly, this storage happens via cookies. Cookies are small text files that are usually set in your browser and transmit different information to Twitter.
We will now show you which cookies are set when you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this list as an example. We can by no means guarantee completeness here, as the choice of cookies is always changing and depends on your individual actions with the Twitter content.
These cookies were used in our test:
Name: personalization_id Value: “v1_cSJIsogU51SeE312057131” Intended use: This cookie stores information about how you use the website and through which advertisements you may have come to Twitter.
Expiry date: after 2 years
Name: long Value: en Purpose: This cookie stores your default or preferred language.
Expiry date: after end of session
Name: guest_id Value: 312057131v1%3A157132626 Purpose: This cookie is set to identify you as a guest.
Expiry date: after 2 years
Name: fm Value: 0 Intended use: Unfortunately, we were unable to find out the intended use of this cookie.
Expiry date: after end of session
Name: external_referer Value: 3120571312beTA0sf5lkMrlGt Intended use: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.
Expiry date: After 6 days
Name: eu_cn Value: 1 Purpose: This cookie stores user activity and is used for various advertising purposes by Twitter.
Expiry date: After one year
Name: ct0 Value: c1179f07163a365d2ed7aad84c99d966 Intended use: Unfortunately, we have not found any information about this cookie.
Expiry date: after 6 hours
Name: _twitter_sess Value: 53D%253D-dd0248312057131- Purpose: This cookie allows you to use functions within the Twitter website.
Expiry date: after end of session
Note: Twitter also works with third-party providers. That is why we also detected the three Google Analytics cookies _ga, _gat, _gid during our test.
Twitter uses the collected data on the one hand to better understand user behaviour and thus improve its own services and advertising offers, on the other hand the data also serve internal security measures.
How long and where is the data stored?
If Twitter collects data from other websites, this is deleted, combined or otherwise obscured after a maximum of 30 days. The Twitter servers are located on various server centres in the United States. Accordingly, it can be assumed that the collected data is collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can store the collected data until it is no longer useful to the company, you delete the data or there is a legal deletion period.
How can I delete my data or prevent data storage?
Twitter repeatedly emphasises in its data protection guidelines that it does not store any data from external website visits if you or your browser are located in the European Economic Area or in Switzerland. However, if you interact with Twitter directly, Twitter will of course store data about you.
If you have a Twitter account, you can manage your data by clicking on “More” under the “Profile” button. Then click on “Settings and privacy”. Here you can manage the data processing individually.
If you do not have a Twitter account, you can go to twitter.com and then click on “Individualisation”. Under “Individualisation and data” you can manage your collected data.
Most data is stored via cookies, as mentioned above, and you can manage, deactivate or delete these in your browser. Please note that you only “edit” the cookies in the browser you have chosen. This means: if you use a different browser in the future, you will have to manage your cookies there again according to your wishes. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.
You can also manage your browser in such a way that you are informed for each individual cookie. Then you can always decide individually whether to allow a cookie or not.
Twitter also uses the data for personalised advertising inside and outside Twitter. You can switch off personalised advertising in the settings under “Individualisation and data”. If you use Twitter on a browser, you can deactivate the personalised advertising at https://optout.aboutads.info/?c=2&lang=EN.
Legal basis
If you have consented that data from you can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and view the data protection declaration or cookie guidelines of the respective service provider.
Twitter also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the lawfulness and security of the data processing.
Twitter uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a transfer of data there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Twitter undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
More information on Twitter’s standard contractual clauses can be found at https://gdpr.twitter.com/en/controller-to-controller-transfers.html.
We hope we have given you a basic overview of data processing by Twitter. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend that you read the Twitter privacy statement at https://twitter.com/de/privacy.
Online Marketing Privacy Policy Summary
👥 Data subject: Visitors to the website.
🤝 Purpose: Evaluation of visitor information to optimise the web offer.
📓 Data processed: Access statistics containing data such as access locations, device data, access duration and time, navigation behaviour, click behaviour and IP addresses. Personal data such as name or email address may also be processed. More details on this can be found with the respective online marketing tool used.
📅 Storage duration: depending on the online marketing tools used.
Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).
What is online marketing?
Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people’s attention to our website. In order to be able to show our offer to many interested people, we therefore engage in online marketing. This usually involves online advertising, content marketing or search engine optimisation. In order for us to use online marketing efficiently and in a targeted manner, personal data is also stored and processed. On the one hand, the data helps us to show our content only to those people who are really interested in it, and on the other hand, we can measure the advertising success of our online marketing measures.
Why do we use online marketing tools?
We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without consciously set measures. That’s why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and, in addition, always provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. The purpose of these online marketing tools is therefore ultimately to optimise our offer.
What data is processed?
In order for our online marketing to work and the success of the measures to be measured, user profiles are created and data is stored, for example, in cookies (these are small text files). With the help of this data, we can not only place advertisements in the classical sense, but also directly on our website, display our content in the way you prefer. For this purpose, there are various third-party tools that offer these functions and accordingly also collect and store data from you. The named cookies store, for example, which web pages you have visited on our website, how long you have looked at these pages, which links or buttons you click or from which website you have come to us. In addition, technical information may also be stored. For example, your IP address, which browser you use, from which end device you visit our website or the time when you accessed our website and when you left it again. If you have consented to us also determining your location, we can also store and process this.
Your IP address is stored in pseudonymised form (i.e. shortened). Unique data that directly identifies you as a person, such as your name, address or email address, is also only stored in pseudonymised form as part of the advertising and online marketing processes. We are therefore not able to identify you as a person, but only the pseudonymised information stored in the user profiles.
Under certain circumstances, the cookies can also be used on other websites that work with the same advertising tools, analysed and used for advertising purposes. The data may then also be stored on the servers of the advertising tools providers.
In exceptional cases, unique data (name, e-mail address, etc.) may also be stored in the user profiles. This data is stored, for example, if you are a member of a social media channel that we use for our online marketing measures and the network links previously received data with the user profile.
With all the advertising tools we use that store data from you on their servers, we only ever receive aggregated information and never data that makes you identifiable as an individual. The data only shows how well the advertising measures worked. For example, we see which measures have persuaded you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.
Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is strictly necessary to provide our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are deleted as soon as you leave the website, others may be stored in your browser for several years. In the respective data protection declarations of the individual providers, you will usually receive detailed information about the individual cookies used by the provider.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. The lawfulness of the processing until revocation remains unaffected.
Since online marketing tools may generally use cookies, we also recommend that you read our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Legal basis
If you have consented to third-party providers being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by online marketing tools.
We also have a legitimate interest in measuring online marketing measures in anonymised form in order to optimise our offer and our measures with the help of the data obtained. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). Nevertheless, we only use the tools if you have given your consent.
Information on specific online marketing tools – if available – can be found in the following sections.
We use Google Marketing Platform products on our website. These include various marketing tools such as Data Studio, Surveys, Campaign Manager 360, Display & Video 360 and Search Ads 360. The service provider is the American company Google Inc. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.
Google also processes your data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of the data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Marketing Platform products, can be found at https://business.safety.google/adsprocessorterms/.
You can find out more about the data processed through the use of Google Marketing Platform products in the Privacy Policy at https://policies.google.com/privacy?hl=en-US.
Cookie Consent Management Platform Summary
Data subjects: website visitors
🤝 Purpose: To obtain and manage consent for certain cookies and thus the use of certain tools.
📓 Data processed: Data used to manage the cookie settings set, such as IP address, time of consent, type of consent, individual consents. More details on this can be found with the respective tool used.
📅 Storage period: Depends on the tool used, you have to be prepared for periods of several years.
Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests).
What is a Cookie Consent Management Platform?
We use a Consent Management Platform (CMP) software on our website, which makes it easier for us and you to deal correctly and securely with scripts and cookies used. The software automatically creates a cookie pop-up, scans and checks all scripts and cookies, provides cookie consent for you as required by data protection law and helps us and you to keep track of all cookies. With most cookie consent management tools, all existing cookies are identified and categorised. You as a website visitor then decide yourself whether and which scripts and cookies you allow or do not allow. The following graphic illustrates the relationship between browser, web server and CMP.
Why do we use a cookie management tool?
Our goal is to offer you the best possible transparency in the area of data protection. In addition, we are also legally obliged to do so. We want to inform you as well as possible about all tools and all cookies that can store and process data from you. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have ended up on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with DSGVO-compliant information about them. You can then accept or reject cookies via the consent system.
What data is processed?
Within the framework of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to query you each time you visit our website again and so that we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. In most cases, this data (e.g. pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.
Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is strictly necessary to provide our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are deleted as soon as you leave the website, others may be stored in your browser for several years. The exact duration of data processing depends on the tool used, but in most cases you should be prepared for a storage period of several years. The respective data protection declarations of the individual providers will usually provide you with precise information on the duration of data processing.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
Information on special cookie management tools, if available, can be found in the following sections.
Legal basis
If you consent to cookies, your personal data will be processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6 (1) (a) DSGVO), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, cookie consent management platform software is used. The use of this software enables us to efficiently operate the website in a legally compliant manner, which constitutes a legitimate interest (Article 6 (1) (f) DSGVO).
Security & Anti-Spam Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Cybersecurity
📓 Data Processed: Data such as your IP address, name or technical data such as browser version.
More details can be found below and in the individual data protection texts.
📅 Storage period: for the most part, data is stored until it is no longer required for the fulfilment of the service.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is security & anti-spam software?
With so-called security & anti-spam software, you and we can protect ourselves from various spam or phishing e-mails and possible other cyberattacks. Spam means advertising mails from a mass mailing that you did not ask for yourself. Such mails are also called data rubbish and can also cause costs. Phishing mails, on the other hand, are messages that aim to build trust via fake news or websites in order to obtain personal data. Anti-spam software usually protects against unwanted spam messages or malicious mails that could, for example, introduce viruses into our system. We also use general firewall and security systems to protect our computers from unwanted network attacks.
Why do we use security & anti-spam software?
We place particular emphasis on security on our website. After all, it is not only our security that is at stake, but above all yours. Unfortunately, cyber threats have become part of everyday life in the world of IT and the Internet. Hackers often try to steal personal data from an IT system with the help of a cyberattack. And that is why a good defence system is absolutely necessary. A security system monitors all incoming and outgoing connections to our network or computer. In order to achieve even greater security against cyber attacks, we also use other external security services in addition to the standardised security systems on our computer. Unauthorised data traffic is thus better prevented and we protect ourselves against cybercrime.
What data is processed by security & anti-spam software?
Exactly what data is collected and stored depends, of course, on the service in question. However, we always endeavour to use only programmes that collect data very sparingly or only store data that is necessary for the fulfilment of the service offered. In principle, the service may store data such as name, address, IP address, e-mail address and technical data such as browser type or browser version. Any performance and log data may also be collected in order to detect possible incoming threats in good time. This data is processed within the scope of the services and in compliance with applicable laws. This also includes the GDPR in the case of US providers (via the standard contractual clauses). These security services also work in some cases with third-party providers who may store and/or process data under instruction and in accordance with the data protection policies and further security measures. The data storage is mostly done via cookies.
Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. For example, security programmes store data until you or we revoke the data storage. In general, personal data is only stored for as long as is absolutely necessary for the provision of the services. In many cases, unfortunately, we do not have precise information from the providers about the length of storage.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party security software providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
Since such security services may also use cookies, we recommend that you read our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection statements of the respective tools.
Legal basis
We use security services mainly on the basis of our legitimate interests (Art. 6(1)(f) DSGVO) in having a good security system against various cyber attacks.
Certain processing, in particular the use of cookies as well as the use of security functions require your consent. If you have consented to your data being processed and stored by integrated security services, this consent is the legal basis for the data processing (Art. 6 para. 1 lit. a DSGVO). Most of the services we use set cookies in your browser to store data. That is why we recommend that you read our privacy text on cookies carefully and view the privacy policy or cookie policy of the respective service provider.
Information on specific tools – if available – can be found in the following sections.
Akismet Privacy Policy
We use Akismet, an anti-spam solution for WordPress, for our website. The service provider is the American company Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA.
Akismet also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the lawfulness and security of the data processing.
As a basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or a data transfer there, Akismet or WordPress uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, WordPress undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Data Processing Agreements, which correspond to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/.
You can find out more about the data processed through the use of Akismet or WordPress in the privacy policy at https://automattic.com/de/privacy/.
UpdraftPlus Privacy Policy
We use UpdraftPlus, a backup and security system for our website. The service provider is the British company Updraft WP Software Ltd. 11 Barringer Way, St. Neots, PE19 1LW, Cambridgeshire, United Kingdom.
Due to the UK’s withdrawal from the European Union, the GDPR is also no longer applicable to the transfer of data there. However, the European Commission has decided on the basis of Art. 45 GDPR that the United Kingdom offers an adequate level of protection compared to the GDPR. The transfer of data there is therefore permissible. You can view the decision here (download): https://ec.europa.eu/info/sites/default/files/decision_on_the_adequate_protection_of_personal_data_by_the_united_kingdom_-_general_data_protection_regulation_de.pdf
You can find out more about the data processed through the use of UpdraftPlus in the Privacy Policy at https://updraftplus.com/data-protection-and-privacy-centre/.
Audio & Video Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: optimisation of our service performance
📓 Data processed: Data such as contact details, user behaviour data, information about your device and your IP address may be stored.
You can find more details on this below in the relevant data protection texts.
📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service.
Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What are audio and video elements?
We have integrated audio and video elements on our website so that you can watch videos or listen to music/podcasts directly via our website. The content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.
These are integrated functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these embedded elements, you can listen to or view the respective content via our website.
If you use audio or video elements on our website, your personal data may also be transmitted to the service providers, processed and stored.
Why do we use audio & video elements on our website?
Of course, we want to provide you with the best experience on our website. And we are aware that content is no longer conveyed merely in text and static images. Instead of just giving you a link to a video, we offer audio and video formats directly on our website that are entertaining or informative and ideally even both. This enhances our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video and/or audio content.
What data is stored by audio & video elements?
When you call up a page on our website that has an embedded video, for example, your server connects to the service provider’s server. This also transfers data from you to the third-party provider and stores it there. Some data is collected and stored regardless of whether or not you have an account with the third-party provider. This usually includes your IP address, browser type, operating system and other general information about your end device. Furthermore, most providers also collect information about your web activity. This includes, for example, session duration, bounce rate, which button you clicked on or via which website you use the service. All this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymised data is usually stored in cookies in your browser. You can always find out exactly what data is stored and processed in the privacy policy of the respective provider.
Duration of data processing
You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the privacy policy of the provider. In principle, personal data is only processed for as long as is absolutely necessary for the provision of our services or products. As a rule, this also applies to third-party providers. In most cases, you can assume that certain data will be stored on the servers of third-party providers for several years. Data can be stored for different lengths of time specifically in cookies. Some cookies are deleted as soon as you leave the website, others may be stored in your browser for several years.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.
Since the integrated audio and video functions on our site usually also use cookies, you should also read our general data protection declaration on cookies. You can find out more about the handling and storage of your data in the data protection declarations of the respective third-party providers.
Legal basis
If you have consented that data from you can be processed and stored by integrated audio and video elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated audio and video elements if you have given your consent.
SoundCloud Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: optimisation of our service performance
📓 Data processed: Data such as contact details, user behaviour data, information about your device and your IP address may be stored.
You can find more details about this further down in this privacy policy.
📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is SoundCloud?
We use functions (widgets) of the social media network SoundCloud of the company SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany on our website. You can recognise the widgets by the familiar orange logo. By using functions such as playing music, data is transmitted to SoundCloud, stored and analysed. In this privacy policy, we show you what data is involved, why we use SoundCloud and how you can manage or prevent your data or the data transfer.
The social media network SoundCloud is an online music platform that serves the exchange and distribution of audio files. On SoundCloud, musicians or podcasters offer their audio files for download. In addition, SoundCloud also allows you to embed the audio files in other websites. And that’s exactly what we did. Typical for SoundCloud are the graphic representations of the audio files in wave form and the comment bar. This way, registered users can listen to and comment on music tracks or podcasts at any time.
Why do we use SoundCloud on our website?
Our goal is to provide you with the best possible service on our website. By that, we don’t just mean our products or services. A holistic customer service also includes how comfortable you feel on our website and how helpful our website is for you. Through the embedded SoundCloud playback function, we can deliver acoustic content to you directly and free of charge. You don’t have to follow a link to listen to an audio file, but can start right away from our website.
What data is stored on SoundCloud?
As soon as you visit one of our websites that has a widget (like or share button or play function) built in, your browser connects to a SoundCloud server. In the process, data from you may be transferred to SoundCloud, managed and stored there. For example, SoundCloud learns in this way your IP address and which page (in this case ours) you visited and when. If you have a SoundCloud account and are logged in while browsing our website, the collected data will be directly assigned to your account. You can only prevent this by logging out of SoundCloud while you are on our website. In addition to the information mentioned above, data about your user behaviour is also stored in the cookies. For example, whenever you click a button, play or pause a piece of music, this information is stored in the cookies. The widget or SoundCloud is thus able to recognise you and sometimes the widget is also used to deliver personalised content to you. SoundCloud not only uses its own cookies, but also cookies from third-party providers such as Facebook or Google Analytics. These cookies serve the company to get more information about your behaviour on external websites and its own platform. We as the website operator do not receive any information about your user behaviour through the cookies used by SoundCloud. The data transfer and therefore also the information about technical devices and your behaviour on the website takes place between you and SoundCloud.
In the following, we show cookies set when you go to a website that has SoundCloud features embedded. This list is only an example of possible cookies and cannot claim to be exhaustive. In this example, the user does not have a SoundCloud account:
Name: sc_anonymous_id Value: 208165-986996-398971-423805312057131-0 Purpose: This cookie is what makes it possible to embed files or other content in websites in the first place and stores a user ID.
Expiry date: after 10 years
Note: The sc_anonymous_id cookie is set immediately if you are on one of our websites that has a Soundcloud function built in. You do not need to interact with the feature yet for this to happen.
Name: __qca Value: P0-1223379886-1579605792812312057131-7 Purpose: This cookie is a third-party cookie from Quantcast and collects data such as how often you visit the page or how long you stay on the page. The information collected is then shared with SoundCloud.
Expiry date: after one year
Name: Sclocale Value: en Intended use: The cookie saves the language setting you have preset.
Expiry date: after one year
Name: _soundcloud_session
Value: / Intended use: We were unable to find out any specific information about this cookie.
Expiry date: after end of session
Name: _session_auth_key Value: / Purpose: This cookie can be used to store session information (i.e. user behaviour) and authenticate a client request.
Expiry date: after 10 years
SoundCloud also uses other third-party cookies such as _fbp, _ga, gid from Facebook and Google Analytics. SoundCloud uses all the information stored in the cookies to improve its own services and to play personalised advertising.
How long and where is the data stored?
In principle, the collected data remains stored at SoundCloud as long as a user account exists or as long as it is necessary for SoundCloud to achieve its business objectives. Exactly how long is stored changes depending on the context and legal obligations. Even if you do not have an account and personal data has been stored, you have the right to request data deletion.
How can I delete my data or prevent data storage?
If you have a SoundCloud account, you can manage data processing or delete your entire account via “Settings”. But you can also manage, delete or deactivate cookies in your browser exactly according to your needs. The approach always depends on the browser you use. If you decide to delete or deactivate cookies, please note that all functions may then no longer be available. Under the section “Cookies” you will find the relevant links to the respective instructions for the most popular browsers.
Legal basis
If you have consented that data from you can be processed and stored by integrated SoundCloud elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated SoundCloud elements if you have given your consent. SoundCloud also sets cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and look at the privacy policy or cookie policy of the respective service provider.
We hope we have provided you with a good overview of the data traffic through SoundCloud. If you want to learn more about the privacy policy and general handling of data by SoundCloud, we recommend that you read the company’s privacy policy at https://soundcloud.com/pages/privacy.
We use Spotify, a tool for music and podcasts, on our website. The service provider is the Swedish company Spotify AB, Regeringsgatan 19, SE-111 53 Stockholm, Sweden. You can find out more about the data processed through the use of Spotify in the Privacy Policy at https://www.spotify.com/de/legal/privacy-policy/.
Vimeo Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: optimisation of our service performance
📓 Data processed: Data such as contact details, user behaviour data, information about your device and your IP address may be stored.
You can find more details about this further down in this privacy policy.
📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service.
Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is Vimeo?
We also use videos from the company Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can show you interesting video material directly on our website. In the process, certain data may be transferred from you to Vimeo. In this privacy policy, we will show you what data is involved, why we use Vimeo and how you can manage or prevent your data or the data transfer.
Vimeo is a video platform that was founded in 2004 and has made it possible to stream videos in HD quality since 2007. Since 2015, it has also been possible to stream in 4k Ultra HD. The use of the portal is free of charge, but paid content can also be published. Compared to the market leader YouTube, Vimeo places priority on high-quality content. On the one hand, the portal offers a lot of artistic content such as music videos and short films, but on the other hand, it also offers documentaries on a wide variety of topics that are worth knowing.
Why do we use Vimeo on our website?
The aim of our website is to provide you with the best possible content. And to do so as easily accessible as possible. Only when we have achieved this are we satisfied with our service. The video service Vimeo helps us to achieve this goal. Vimeo gives us the opportunity to present you with high-quality content directly on our website. Instead of just giving you a link to an interesting video, you can watch the video directly on our website. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video content.
What data is stored on Vimeo?
When you call up a page on our website that has a Vimeo video embedded, your browser connects to the Vimeo servers. This results in a data transfer. This data is collected, stored and processed on the Vimeo servers. Regardless of whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical information about your browser type, operating system or very basic device information. Furthermore, Vimeo stores information about which website you use the Vimeo service and what actions (web activities) you perform on our website. These web activities include, for example, session duration, bounce rate or which button you clicked on our website with a built-in Vimeo function. Vimeo may track and store these actions using cookies and similar technologies.
If you are logged in to Vimeo as a registered member, more data can usually be collected as more cookies may have already been set in your browser. In addition, your actions on our website are directly linked to your Vimeo account. To prevent this, you must log out of Vimeo while “surfing” on our website.
Below we show you cookies that are set by Vimeo when you are on a website with an integrated Vimeo function. This list is not exhaustive and assumes that you do not have a Vimeo account.
Name: player
Value: “” Intended use: This cookie saves your settings before you play an embedded Vimeo video. This will give you your preferred settings again the next time you watch a Vimeo video.
Expiry date: after one year
Name: vuid Value: pl1046149876.614422590312057131-4 Purpose: This cookie collects information about your actions on websites that have embedded a Vimeo video.
Expiry date: after 2 years
Note: These two cookies are always set as soon as you are on a website with an embedded Vimeo video. When you watch the video and click on the button to “share” or “like” the video, for example, other cookies are set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Exactly which cookies are set here depends on your interaction with the video.
The following list shows a sample of possible cookies that are set when you interact with the Vimeo video:
Name: _abexps Value: %5B%5D Purpose: This Vimeo cookie helps Vimeo remember the settings you have made. This can be, for example, a preset language, a region or a user name. In general, the cookie stores data about how you use Vimeo.
Expiry date: after one year
Name: continuous_play_v3 Value: 1 Purpose: This cookie is a first-party cookie from Vimeo. The cookie collects information about how you use the Vimeo service. For example, the cookie records when you pause or replay a video.
Expiry date: after one year
Name: _ga Value: GA1.2.1522249635.1578401280312057131-7 Purpose: This cookie is a third-party cookie from Google. By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish website visitors.
Expiry date: after 2 years
Name: _gcl_au Value: 1.1.770887836.1578401279312057131-3 Purpose: This third-party cookie from Google AdSense is used to improve the efficiency of advertisements on websites.
Expiry date: after 3 months
Name: _fbp Value: fb.1.1578401280585.310434968 Purpose: This is a Facebook cookie. This cookie is used to display advertisements or advertising products from Facebook or other advertisers.
Expiry date: after 3 months
Vimeo uses this data, among other things, to improve its own service, to communicate with you and to set its own targeted advertising measures. Vimeo emphasises on its website that only first-party cookies (i.e. cookies from Vimeo itself) are used for embedded videos as long as you do not interact with the video.
How long and where is the data stored?
Vimeo has its headquarters in White Plains in the state of New York (USA). However, the services are offered worldwide. The company uses computer systems, databases and servers in the USA and also in other countries. Your data can therefore also be stored and processed on servers in America. The data remains stored by Vimeo until the company no longer has an economic reason for storing it. Then the data will be deleted or anonymised.
How can I delete my data or prevent data storage?
You always have the option to manage cookies in your browser according to your wishes. For example, if you do not want Vimeo to set cookies and thus collect information about you, you can delete or deactivate cookies in your browser settings at any time. Depending on the browser, this works a little differently. Please note that after deactivating/deleting cookies, various functions may no longer be available to the full extent. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.
If you are a registered Vimeo member, you can also manage the cookies used in the settings on Vimeo.
Legal basis
If you have consented that data from you can be processed and stored by embedded Vimeo elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated Vimeo elements if you have given your consent. Vimeo also sets cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and consult the privacy policy or cookie policy of the relevant service provider.
Vimeo also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the lawfulness and security of the data processing.
Vimeo uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Vimeo undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
More information on the standard contractual clauses at Vimeo can be found at https://vimeo.com/privacy#international_data_transfers_and_certain_user_rights.
You can find out more about the use of cookies at Vimeo at https://vimeo.com/cookie_policy, and information on data protection at Vimeo can be found at https://vimeo.com/privacy.
YouTube Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: optimisation of our service performance
📓 Data processed: Data such as contact details, user behaviour data, information about your device and your IP address may be stored.
You can find more details about this further down in this privacy policy.
📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service.
Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is YouTube?
We have integrated YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.
In the following, we would like to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.
On YouTube, users can watch, rate, comment on and upload videos themselves free of charge. Over the last few years, YouTube has become one of the most important social media channels worldwide. To enable us to display videos on our website, YouTube provides a code snippet that we have built into our site.
Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And of course, we can’t do without interesting videos. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. In addition, the embedded videos make our website easier to find on the Google search engine. Also, when we run ads via Google Ads, Google can – thanks to the collected data – really only show these ads to people who are interested in what we have to offer.
What data is stored by YouTube?
As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet service provider. Other data may include contact details, any ratings, sharing of content via social media or adding to your favourites on YouTube.
If you are not signed in to a Google Account or a YouTube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be stored because fewer cookies are set.
In the following list, we show cookies that were set in the browser in a test. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.
Name: YSC Value: b9-CV6ojI5Y312057131-1 Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiry date: after end of session
Name: PREF Value: f1=50000000 Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiry date: after 8 months
Name: GPS Value: 1 Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes
Name: VISITOR_INFO1_LIVE Value: 95Chz8bagyU Intended use: This cookie attempts to estimate the user’s bandwidth on our web pages (with embedded YouTube video).
Expiry date: after 8 months
Other cookies set when you are logged in with your YouTube account:
Name: APISID Value: zILlvClZSkqGsSwI/AU1aZI6HY7312057131- Purpose: This cookie is used to create a profile about your interests. The data is used for personalised advertisements.
Expiry date: after 2 years
Name: CONSENT Value: YES+AT.en+20150628-20-0 Purpose: The cookie stores the status of a user’s consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorised attacks.
Expiry date: after 19 years
Name: HSID Value: AcRwpgUik9Dveht0I Purpose: This cookie is used to create a profile about your interests. This data helps to display personalised advertising.
Expiry date: after 2 years
Name: LOGIN_INFO Value: AFmmF2swRQIhALl6aL… Purpose: This cookie is used to store information about your login details.
Expiry date: after 2 years
Name: SAPISID Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM Intended use: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiry date: after 2 years
Name: SID Value: oQfNKjAsI312057131- Purpose: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiry date: after 2 years
Name: SIDCC Value: AN0-TYuqub2JOcDTyL Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiry date: after 3 months
How long and where is the data stored?
The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. You can see exactly where Google’s data centres are located at https://www.google.com/about/datacenters/inside/locations/?hl=de. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation.
Google stores the collected data for different lengths of time. Some data you can delete at any time, others are automatically deleted after a limited time and still others are stored by Google for a longer period of time. Some data (such as items from “My Activity”, photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser or app.
How can I delete my data or prevent data storage?
Basically, you can delete data in your Google Account manually. With the automatic deletion feature of location and activity data introduced in 2019, information will be stored depending on your decision – either 3 or 18 months and then deleted.
Whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow it or not.
Legal basis
If you have consented that data from you can be processed and stored by embedded YouTube elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the embedded YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and view the data protection declaration or cookie guidelines of the respective service provider.
YouTube also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige YouTube to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de.
As YouTube is a subsidiary of Google, there is a joint privacy policy. If you want to learn more about how your data is handled, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.
YouTube Subscribe Button Privacy Policy
We have installed the YouTube subscribe button on our website. You can usually recognise the button by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” in white letters against a red background and the white “Play” symbol to the left. However, the button can also be displayed in a different design.
Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in “Subscribe” button, you can subscribe to our channel directly from our website and do not have to go to the YouTube website. We want to make it as easy as possible for you to access our extensive content. Please note that YouTube may store and process data about you as a result.
If you see a built-in subscription button on our site, YouTube – according to Google – sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also learn information about your browser, your approximate location and your preset language this way. In our test, the following four cookies were set without being logged into YouTube:
Name: YSC Value: b9-CV6ojI5312057131Y Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiry date: after end of session
Name: PREF Value: f1=50000000 Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiry date: after 8 months
Name: GPS Value: 1 Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes
Name: VISITOR_INFO1_LIVE Value: 31205713195Chz8bagyU Purpose: This cookie attempts to estimate the user’s bandwidth on our web pages (with embedded YouTube video).
Expiry date: after 8 months
Note: These cookies were set after a test and cannot claim to be complete.
If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website with the help of cookies and assign them to your YouTube account. YouTube thus receives information, for example, about how long you surf our site, what type of browser you use, what screen resolution you prefer or what actions you perform.
YouTube uses this data on the one hand to improve its own services and offers, and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).
All texts are protected by copyright.
Source: Created with the privacy generator from AdSimple
